Gael Auto Dealership AD Campaigns

At Beyond Engaged, we specialize in creating, testing, and maintaining highly effective social media ad campaigns that drive meaningful results. Our focus is on optimizing for leads and purchases—not just boosting impressions the way it happens when you “Boost” a post. In this case study, we’ll break down a successful Facebook ad campaign executed for an auto dealership, designed to generate credit application submissions through a custom survey application.

The Plan

Our client, a reputable auto dealership, wanted to increase sales through their In-House Financing Department. Instead of optimizing for traditional leads (contact info and vehicle), we set our sights on encouraging users to complete a full pre-qualification application.

To accomplish this, we launched a full-funnel strategy using:

A targeted Facebook and Instagram ad campaign
A custom survey application landing page
An automated SMS follow-up sequence

Video Ad Creation

The ad creative was a short, high-impact video shot with an iPhone and edited to be bold and engaging with subtitles. The message was clear and compelling: “Buy Car Here, Pay For Car Here. No Credit Required.”

Pre-Qualification Landing Page

A custom survey that streamlined the application process, reducing drop-offs and increasing completion rates.
Smart questions to capture essential contact information, credit details, and vehicle preferences—enabling accurate pre-qualification.
A user-friendly, mobile-optimized experience that loads fast and keeps users focused on completing the form without distractions.

Automated Text Message Follow-Up

To nurture leads without manual involvement, we implemented an automated SMS follow-up sequence. As soon as an application was submitted, users received an instant confirmation message—building trust and encouraging engagement.

The Results

The ad campaign delivered outstanding performance for the dealership—generating hundreds of applications and dozens of approvals. Below is a snapshot of the results just 1.5 weeks into the campaign:

Strategy

Ad Campaigns
Short Video Ads
Custom Landing Page

Design

DealerBoost

Client

Gael Auto Sales

Gael Auto Dealership AD Campaigns