El Paso Independent Automobile Dealership Association (EPIADA)

EPIADA is a member-driven organization supporting independent auto dealers across El Paso through education, industry resources, networking, events, and exclusive benefits. Beyond Engaged created a centralized digital platform that brings these resources together while making it easier for dealers to discover the organization, join, attend events, and stay connected.

Homepage

The homepage introduces EPIADA’s mission while quickly communicating the value of membership. Key sections highlight dealer discounts, education, networking, upcoming events, association leadership, sponsors, community involvement, and clear calls-to-action encouraging dealers to join.

Membership & Member Experience

Beyond Engaged developed a complete membership experience where dealerships can review benefits and vendor discounts and purchase their annual EPIADA membership directly online. Members can also access a dedicated members-only platform featuring meeting recordings and a private community.

Dealer Directory & Industry Resources

The website goes beyond a traditional association site with a searchable EPIADA Dealer Directory and a dedicated Knowledge Base connecting dealers with compliance information, training, TxDMV resources, and other important industry tools.

Events & Lead Capture

Dedicated event content promotes monthly dealer meetings, the annual golf tournament, and other association events. RSVP and guest-registration forms provide additional conversion paths while helping EPIADA turn website visitors into event participants and prospective members.

The Results

The ad campaign delivered outstanding performance for the dealership—generating hundreds of applications and dozens of approvals. Below is a snapshot of the results just 1.5 weeks into the campaign: